While large businesses have full marketing departments that conduct research to optimize their marketing efforts, and smaller start-ups know they have to grow their brand quickly to get on the map, medium-sized companies often view marketing research as an "extra," that can be squeezed to hold down costs. Reducing expenses is a noble aim, but it's important to consider the long game.
I’ll review your current digital marketing, brand or website. I’ll tell you what’s working and what could be working harder to build your business.