Fun idea “Where in the world is my book” is showing up on Facebook. These guys have developed an interesting way to market their book, similar to “Where’s Waldo” with missing copies of “The Unbreakable Rules of Marketing” by Jeff Berry and Cathey Armillas showing up in different cities, and locations identified by photos. Take a look.
http://www.facebook.com/media/set/?set=a.434580963233082.104621.371375292886983&type=1