Methodology for Digital Marketing

Join the Hubspot Maximizer Growth Workshop

Develop your methodology for digital marketing, from assessment, to strategy, to customizing your solution.

A 12-week program tailored to bring you the most of HubSpot. Grow new quality leads 10% -15% month-over-month.

The journey to getting more leads, creating buzz, and accomplishing your goals

You started your digital marketing campaign because you want to accomplish your goals. Whether your objective is to increase the number of visitors to your tech site or create awareness about your product or service, the journey will include nurturing those visitors into qualified leads. Or perhaps you are marketing your logistics company’s new service that you want to promote to a specific audience; you are going to need to map your target audience’s customer journey from awareness, to consideration, to deciding to go with your new service.

Your roadmap will outline the precise route, the strategy you need to take to get to the summit.

Download the Assessment
Checklist here.

1. Assessment

Where are you at right now? What are your growth goals and objectives? Where are the gaps in your current marketing efforts that you need to address? What are the opportunities to get there?

Website and Content Audit

Assessment Questionnaire
Checklist

2. Strategy

Our strategy comes from talking with your leads and buyers to understand why they are buying your product or service, what problem you solve for them, and what they find interesting about your site. Then we look at your business goals and objectives and see where the gaps are between perception of the website and the reality of how the website is delivering.

Understanding Your Buyer

Buyer Persona Research
Develop Buyer Journey and resulting strategy

3. Foundation

Build your audience. Now that you have your map of how to get to the top of the mountain, your strategy will help you understand what tools you will need to put in place to achieve your objectives. As part of getting additional leads and customers, you may consider the following:

Customizing Your Marketing Tools

Optimize website pages
Marketing Automation Setup
Publishing Fully Optimized Blog Post
Amplify Blog Post on other social media
Keyword Reasearch
Social Media Publishing
Attract & Convert: Social Monitoring

4. Campaigns

Increase the value of each contact with strategic campaigns

Move Strangers Up to Visitors

Create a Top of Funnel Offer (TOFU). To convert a stranger into a visitor, youwill need to product content that creates awareness. Beacuse you have done your Buyer Persona research, you will will be able to pinpoint there pain point and addres it.

Visitor Become Leads

Create a Middle of Funnel Offer (MOFU). Now that you have a stranger moved up to a visitor, by nurturing your contact, they become a lead by providing relevent content that further addresses their pain point. You'll want to create lead magnet material.

Qualified Leads Become Opportunities

The Buyer Persona that you have nurtured along is ready to take a step to solve their pain point. You should provide them with an appropriate offer that brings high-value to them with minimal risk.

5. Optimization

Move Leads and Higher Value Transactions.

This next phase consists of gettings greater value out of your marketing efforts by evaluating your results and refining your campaingn

Take a Few Minutes to Review Your Lead Generation

I’ll review your current digital marketing, brand or website. I’ll tell you what’s working and what could be working harder to build your business.

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The Road Map to The Summit with Digital Marketing