In an unlikely setting for learning about marketing technology, Caltech in Pasadena provided the perfect setting for me to get the latest information on how big data is shaping marketing.
In the digital age, your online brand has become the sum of your user’s experiences, also known in the web world as UX. Because most marketing is now conducted on the Internet, experiences with your online brand are far more frequent and more important than any other medium, including television.
If you've ever wondered how technology is going to affect marketing, and branding, you are not alone. On a recent Saturday, I sat in an auditorium at Caltech in Pasadena with a hundred or so engineers, technologist and marketers to hear four distinguished panelists discuss this very topic. The stated program was "Big Data: Today’s Supernova of Information and Opportunity," however, the real issue is how big data is transforming marketing.
Wes Nichols, a Board Partner at Upfront Ventures, talked about how your company brand, including blogs, social media, and other touchpoints, is now synonymous with UX. He said that big data drives customers to your website through increasingly personalized messaging.
Chart: See the full story at Recode.
Wes pointed out that the website touch points you provide to your customer, the images they see, the relevance of the information, and the tonality of your messaging affect the user experience.
With this information, you can pinpoint what to upgrade on your website to successfully get more buyers. This complimentary Website Evaluation Report is our way of saying hello to you. Click hereto get the process started.