In an unlikely setting for learning about marketing technology, Caltech in Pasadena provided the perfect setting for me to get the latest information on how big data is shaping marketing.
In the digital age, your online brand has become the sum of your user’s experiences, also known in the web world as UX. Because most marketing is now conducted on the Internet, experiences with your online brand are far more frequent and more important than any other medium, including television.
Why is Branding Essential to UX?
If you've ever wondered how technology is going to affect marketing, and branding, you are not alone. On a recent Saturday, I sat in an auditorium at Caltech in Pasadena with a hundred or so engineers, technologist and marketers to hear four distinguished panelists discuss this very topic. The stated program was "Big Data: Today’s Supernova of Information and Opportunity," however, the real issue is how big data is transforming marketing.
Wes Nichols, a Board Partner at Upfront Ventures, talked about how your company brand, including blogs, social media, and other touchpoints, is now synonymous with UX. He said that big data drives customers to your website through increasingly personalized messaging.
Chart: See the full story at Recode.
Wes pointed out that the website touch points you provide to your customer, the images they see, the relevance of the information, and the tonality of your messaging affect the user experience.
- So, let's dive into how to make your website UX better.
Professional Website Design
Your site should look professional, be simple, intuitive to use, and clearly explain what you do. Design is the result of a well-thought-out user experience.
Professional Digital Branding
Your online brand is comprised of your logo, color scheme, images, fonts, and other visual elements on your website. The website design should complement your offline branding.
Relevant Use of Images & Video
High-quality, relavent images, and video can increase user engagement on your website and help build your brand.
Relevant Headlines & Page Copy
Your headline should be compelling, and your copy should be clear and concise. It should effectively explain what you do, who you do it for, and why they should buy.
User-Friendly Navigation
A simplified navigation system will intuitively help your website visitors know where they are on their site, where they can go, and how to get back again.
What’s next?
Make sure your website user experience is on point. If you'd like an outsider to rate your website, just let me know. I'd be happy to do so.
Complimentary Website Evaluation
In case you need the link to get your website evaluation, it's right here! - Load Time Performance. 40% of people who use the internet will leave a website if it takes longer than 3 seconds to load.
- Mobile Responsiveness. Over 60% of searches online originate from a mobile device.
- SEO. 93% of online activities begin with a search engine.
- Security, Including SSL. An SSL certificate is shown to increase the average value per transaction by 23%.
With this information, you can pinpoint what to upgrade on your website to successfully get more buyers. This complimentary Website Evaluation Report is our way of saying hello to you. Click hereto get the process started.
