The right message to the right people at the right time.

Technology engineers and scientists and logistics marketing teams get leads from trade shows or other lead generating activities. With limited resources, they must convert those leads into prospects and ultimately raving fans. It helps to have an efficient process to meet your conversion goals.

The highest rates of conversion require you to understand the entire buying cycle from the initial “awareness” stage at the top of the funnel to the “opportunity” or decision stage at the bottom.

To be relevant, you need to target the right audience, which means developing your key personas, relevant themes, and engaging your target audiences via a consistent cadence of content development.

Marketing Planning-2

The right message to the right people at the right time.

What we do:

1. Corporate Messaging Research and Definitions

  • Key Findings – Results of interviews with customers
  • Corporate positioning statement and unique differentiators
  • Brand Personality – Identification and definition of corporate tone and voice
  • Brand Essence
  • Tagline
  • “About Us” web content

2. Targeted messaging

for business divisions, audience segments, partner relations, or products/product families

  • Blogging
  • Updating Buyer Personas
  • Updating Keyword Research

3. Corporate video script

4. PowerPoint- Sales slide deck with speaker notes

Take a Few Minutes to Review Your Lead Generation

I'll review your current digital marketing, brand or website. I'll tell you what's working and what could be working harder to build your business