We work well with small to medium-size businesses because we think like entrepreneurs and do whatever it takes to hit your goals. For us to create an effective website, your company brand identity or digital marketing assets, we need to understand your business and your buyers. Our unique process provides the branding and digital marketing framework
We interview the key stakeholders, and often your competitors, to get an inside-out view of your business. Then we create a Brand Profile that we use to position your company in the marketplace and create a brand personality and brand promise.
We take a look at your ideal customer by interviewing several existing customers and developing a profile or Buyer Persona. If you don’t yet have customers, we can glean insights from research on social media.
Using your Brand Profile and Buyer Persona, we create messaging that aligns with your potential buyers. The work can take the form of a new identity, tagline and a new website. We can establish a marketing strategy to reach your business objectives.
Small businesses like yours have potential buyers looking for your product or service. The process of how they find you is Inbound Marketing.
Buyers now have a world of information readily available to them just by searching on their mobile phone. We help you become the option of choice by adapting and evolve your marketing to match buying behaviors.