You started your digital marketing campaign because you want to accomplish your goals. Whether your objective is to increase the number of visitors to your tech site or create awareness about your product or service, the journey will include nurturing those visitors into qualified leads. Or perhaps you are marketing your logistics company’s new service that you want to promote to a specific audience; you are going to need to map your target audience’s customer journey from awareness, to consideration, to deciding to go with your new service.
Your roadmap will outline the precise route, the strategy you need to take to get to the summit.
Create a Top of Funnel Offer (TOFU). To convert a stranger into a visitor, youwill need to product content that creates awareness. Beacuse you have done your Buyer Persona research, you will will be able to pinpoint there pain point and addres it.
Create a Middle of Funnel Offer (MOFU). Now that you have a stranger moved up to a visitor, by nurturing your contact, they become a lead by providing relevent content that further addresses their pain point. You'll want to create lead magnet material.
The Buyer Persona that you have nurtured along is ready to take a step to solve their pain point. You should provide them with an appropriate offer that brings high-value to them with minimal risk.
This next phase consists of gettings greater value out of your marketing efforts by evaluating your results and refining your campaingn