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A step-by-step approach to creating
what you need to build your business!

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The "More Through Your Door" Lead-Generating Workshop gives you the tools to build a complete marketing campaign

Use it as a template to update as you grow.

  • HubSpot Set-Up / Onboarding
  • Develop Buyer Personas, post in HubSpot
  • Develop a Buyer Journey
  • Create a Content Marketing Strategy
  • Develop campaign content (i.e. eBook)
  • Create and connect forms
  • Set up Website CTAs for Lead Conversion
  • Develop a Landing Page, Thank You Page, and Thank You Email
  • Build out lead-nurture email sequences
  • Build out workflows
  • Set up Campaign Quality Assurance
  • Launch a Campaign
  • Set up and review analytics

Is This Workshop Right For You? Let's Talk About It.

Get results that you can measure when you create a More Through Your Door Lead Generating marketing campaign

  • The "More Through Your Door" Campaign is created using your HubSpot account.
  • We'll help you acquire the right-sized HubSpot account for your needs, and/or help you get onboarded.
  • A weekly assignment will help you focus on your work. And each week, your workbook will serve as a record of your progress. The refined contents of your "More Through Your Door" WorkBook will become your roadmap to your future campaign launches.
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You'll work step-by-step with me through this results-producing process

  • Live Workshops are held on Tuesdays from 3:00-4:00 pm PST recordings are made available if you are unable to attend live.
  • We'll be meeting with Zoom. These are online workshops with John.
  • We will archive each meeting with comprehensive video/audio recordings that you can reference later.
  • Friday Hot-Seat Coaching Session. In this office hours type of session, each Friday afternoon from 3:00-4:00 pm PST, we'll meet as a group for 60 minutes via Zoom. We’ll use this time for you to ask me questions to review your progress, problem-solve, and brainstorm
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Get the online classes and access to all recordings

Your workshop workbook is online and always available

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In 10 weeks, you can be ready to bring new leads through the door

Week 1

Introductory Phase

  • Getting Started - Overview
  • Creating Buyer Personas
  • Website Audit
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Week 2

Onboarding / Personas

  • Developing Buyer Personas
  • Account set-up Technical Phase - Part 1
  • Website Review
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Week 3

Onboarding/Personas

  • Finalizing Buyer Personas and adding them to HubSpot
  • Account set-up Technical Phase - Part 2
  • Website Updates
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Week 4

Strategy

  • Create a Content Strategy
  • Mapping out your Buyer Journey
  • Website Updates
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Week 5

Ideation

  • Content Marketing Phase
  • Campaign Content Creation
  • Set Up Lead capture and Conversion points on Website

 

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Week 6

Content Marketing Creation

  • Campaign Content Creation (Ebook, Guides, White Papers, Surveys, Checklists)
  • Email Campaign
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Week 7

Campaign Content Refinement

  • Email Campaign Refinement
  • Landing Page, Thank You Page
  • CTAs
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Week 8

Create the Content Marketing Machine

  • Build out lead nurture emails / workflows
  • Connect forms
  • Quality Assurance (QA)
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Week 9

Launch Campaign

  • Set up Dashboards
  • Launch Campaign
  • Inventory Campaign Structure and Assets
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Week 10

Graduation

  • Review Analytics through dashboards
  • Analytics from Lists
  • Plan for next campaign
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How much does the
"More Through Your Door" workshop cost?

Option 1

1 payment

$4,580 USD

Option 2

6 monthy payments

$799 USD

per month for 6 months

Is This Workshop Right For You? Let's Talk About It.
Join the Lead-Door Workshop Starting July 2022