The "More Through Your Door" Lead-Generating Workshop gives you the tools to build a complete marketing campaign

Use it as a template to update as you grow.

HubSpot Set-Up / Onboarding
Develop Buyer Personas, post in HubSpot
Develop a Buyer Journey
Create a Content Marketing Strategy
Develop campaign content (i.e. eBook)
Create and connect forms
Set up Website CTAs for Lead Conversion

Develop a Landing Page, Thank You Page, and Thank You Email
Build out lead-nurture email sequences
Build out workflows
Set up Campaign Quality Assurance
Launch a Campaign
Set up and review analytics

Is This Workshop Right For You? Let's Talk About It.

Get results that you can measure when you create a More Through Your Door Lead Generating marketing campaign

The "More Through Your Door" Campaign is created using your HubSpot account.
We'll help you acquire the right-sized HubSpot account for your needs, and/or help you get onboarded.
A weekly assignment will help you focus on your work. And each week, your workbook will serve as a record of your progress. The refined contents of your "More Through Your Door" WorkBook will become your roadmap to your future campaign launches.

You'll work step-by-step with me through this results-producing process

Live Workshops are held on Tuesdays from 3:00-4:00 pm PST recordings are made available if you are unable to attend live.
We'll be meeting with Zoom. These are online workshops with John.
We will archive each meeting with comprehensive video/audio recordings that you can reference later.
Friday Hot-Seat Coaching Session. In this office hours type of session, each Friday afternoon from 3:00-4:00 pm PST, we'll meet as a group for 60 minutes via Zoom. We’ll use this time for you to ask me questions to review your progress, problem-solve, and brainstorm

Get the online classes and access to all recordings

Your workshop workbook is online and always available

In 10 weeks, you can be ready to bring new leads through the door

Week 1

Introductory Phase

Getting Started - Overview
Creating Buyer Personas
Website Audit

Week 2

Onboarding / Personas

Developing Buyer Personas
Account set-up Technical Phase - Part 1
Website Review

Week 3

Onboarding/Personas

Finalizing Buyer Personas and adding them to HubSpot
Account set-up Technical Phase - Part 2
Website Updates

Week 4

Strategy

Create a Content Strategy
Mapping out your Buyer Journey
Website Updates

Week 5

Ideation

Content Marketing Phase
Campaign Content Creation
Set Up Lead capture and Conversion points on Website

Week 6

Content Marketing Creation

Campaign Content Creation (Ebook, Guides, White Papers, Surveys, Checklists)
Email Campaign

Week 7

Campaign Content Refinement

Email Campaign Refinement
Landing Page, Thank You Page
CTAs

Week 8

Create the Content Marketing Machine

Build out lead nurture emails / workflows
Connect forms
Quality Assurance (QA)

Week 9

Launch Campaign

Set up Dashboards
Launch Campaign
Inventory Campaign Structure and Assets

Week 10

Graduation

Review Analytics through dashboards
Analytics from Lists
Plan for next campaign

How much does the
"More Through Your Door" workshop cost?

Option 1

1 payment

$4,580 USD

Option 2

6 monthy payments

$799 USD

per month for 6 months

John Espinoza has the experience and the track record

Veteran of Blue-Chip Ad Agencies, McCann-Erickson, Foote Cone & Belding, Grey Advertising, Disney Consumer Products, Dailey & Associates
Award-winning campaigns developed for Hilton Hotels, Ford, Disney for 20 years
Business owner of Green Street ads, since 2006, with a focus on digital marketing
Adjunct Professor at Art Center College of Design, Pasadena California for 15 years
Certified HubSpot Agency Solutions Partner
Feel free to contact me here. See my LinkedIn profile here

TestimonialPhoto_Circle_Holger-300x300-1

“I have worked with many agencies during my career and you have been an outstanding partner. It’s rare to find people that are willing to try new and different things and also share the risks when things can go wrong or become more cumbersome and work-intensive than originally thought. And even in challenging times you and Green Street Ads supported our major 3PL company and dealt with the issues extremely professionally and fair.”

– Holger Altvater, VP Marketing , Top 3PL Company

Is This Workshop Right For You? Let's Talk About It.
Join the Lead-Door Workshop Starting July 2022

The "More Through Your Door" Lead-Generating Workshop gives you the tools to build a complete marketing campaign Use it as a template to update as you grow.