Blog Posts

Branding and Identity in both English and Farsi

Green Street developed brand identity and communications materials for Silk Road Mining & Development, a company focused on helping emerging nations by developing commerce and contributing to socially responsible projects.

When developing branding for Silk Road, the Green Street creative team developed a few new skills along the way. We were tasked with developing brochures in English, then transforming the brochures into Dari, a dialect of Farsi. The resulting Dari brochure layouts flowed opposite of English, from right to left, with the text also flowing in the Arabic direction. In either language the resulting marketing communicates across borders and across cultures.