I couldn’t have said it better myself. From our vantage point at Green Street, we have long seen positive results for clients using infographics to convey complex ideas in a simple yet compelling way. We are designers of communications and we want the world to look organized and inviting, but as this Anson Alexander article points out, more than just pretty pictures, infographics are ideal for marketers looking for an advantage in a competitive marketplace.
If high quality infographics are 30 more times more likely to be read than text articles, doesn’t it make sense for B2B marketers to benefit from a compelling visual to disseminate information about a topic?
