Great Job by UPS and their ad agency Ogilvy for developing a simple and bold guide promoting their logistics business. This visually driven 42 page guide communicates simply and elegantly. Betsy Wilson, director of advertising at UPS thinks of their advertising as a global communications platform.
It’s possible for smaller logistics companies to portray their unique benefits, boldly, clearly and visually. At Green Street we think each client deserves a unique creative message as defined by their strategic objectives, the competitive environment, and the features and benefits of their product or service. You can see the whole guide at http://thenewlogistics.ups.com/guide/
