In B2B industries like logistics and Supply Chain Management, social media is becoming increasingly relevant, in fact downright necessary. In this embedded video you can take a look at some very provocative statements made by Eric Qualman and his site socialnomics.net
• In 10 years over 40% of the Fortune 500 will not be here. So that makes it the Fortune 300?
• Over 50% of the world's population is under 30 years old. Does that include buyers of heavy industrial B2B services?
• What happens in Vegas stays on Twitter. So where is your next trade show?
As stated on socialnomics.com “a social media strategy is no longer an option for most businesses – it’s a requirement for survival. According to an August 2011 report by the Pew Internet & American Life Project, 65% of adult Internet users are using a social networking site, up from 29% in 2008.
In addition, 94% of respondents in the 2012 Social Media Marketing Industry Report said they were using social media for marketing purposes and 83% said it was important for their business.”
The one thing that cannot be denied is that social media is becoming increasingly important in the B2B purchase decision cycle. This video underscores that fact and gives food for thought on the subject as well.