I’ll often hear from senior managers: “We do brand development. We just redesigned our logo and created a whole new style guide.” What they don’t seem to understand is that a logo is just a symbol of their brand. It’s not “branding.” Sure, a well-designed logo is important, and having it appear consistently across all touch-points is critical. But your brand goes much deeper than the logo.
I’ll review your current digital marketing, brand or website. I’ll tell you what’s working and what could be working harder to build your business.