Our Recent Work
Agility Global Integrated Logistics
Brand Extension Campaign
Green Street is providing ongoing branding to Agility Corporation. Agility is a leading Logistics company with over 32,000 employees and operates in 120 countries. Green Street has been tasked with developing a branding system to ensure that marketing material remains consistent on a global basis. Green Street answered this demand with a major web-based effort; a (GIS) Geographic Information System based GeoBrand Communications tool.
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City of Pasadena
Advertising & Public Outreach with Social Media Campaign
Green Street developed a comprehensive advertising and marketing campaign to create awareness for Pasadena motorists and pedestrian safety. The primary focus of our mission is to bring to life the subject of safety. In doing so, we created Pasadena’s newest mascots, Otis (Office of Traffic Safety) and Dena (Pasadena).
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News
New client Silk Road provides project in both English and Farsi
Green Street is proud to announce that we have developed brand identity and communications materials for Silk Road Mining & Logistics. Silk Road chose Green Street because of our branding capabilities and multicultural sensitivity towards global projects. Silk Road is a company focused on helping emerging nations by developing commerce and contributing to socially responsible projects.
When developing branding for Silk Road, the Green Street creative team developed a few new skills along the way. We were tasked with developing brochures in English, then transforming the brochures into Dari, a dialect of Farsi. The resulting Dari brochure layouts flowed opposite of English, from right to left, with the text also flowing in the Arabic direction. One of our staff members commented “the experience was like driving a right-handed car on the opposite side of the street, and in reverse.” Green Street learned a few new dance steps on this initial project and is looking forward to a long lasting relationship with Silk Road.
